I am a design leader dedicated to driving business impact by simplifying complex data and technology into intuitive, human-centred experiences.
Core Competencies
I specialize in cultivating impact-driven design teams and institutionalizing robust processes across UX/UI, Human-Centred Design, and Information Design. By championing operational standards, I bridge the gap between high-level business strategy and tactical product execution.
Strategic Partnerships
Beyond enterprise leadership, I partner with founders and individual stakeholders to provide strategic design guidance. I deliver high-impact, executable assets—from initial concept to final production—designed to elevate brand identity and accelerate product growth.
My Toolbox
Product Design Leadership
Strategy & Roadmapping: Aligning design milestones with business objectives.
Governance & Maturity: Institutionalizing design processes and quality standards.
Workshop Facilitation: Leading ideation, co-creation, and discovery sessions.
Stakeholder Management: Driving alignment and consensus across cross-functional leadership.
Agile & UCD Methodologies: Managing complex projects through iterative delivery.
Mentorship: Building and leading high-performing, multidisciplinary design teams.
UX/UI, Information & Visual Design
Product Design: End-to-end UX/UI design for digital products and enterprise platforms.
Research & Synthesis: Utilizing Personas, JTBD, and Journey Mapping to drive requirements.
Information Design: Specialized expertise in complex data visualization and storytelling.
Brand & Visual Communication: Delivering brand identity, infographics, and high-stakes publications.
Technical Proficiencies
Design & Prototyping: Figma, Adobe Creative Suite (Illustrator, Photoshop, InDesign, After Effects).
Collaboration & Ideation: Miro, FigJam, Microsoft Whiteboard.
Business Operations: Microsoft Office Suite